The art of event curation
While you’re focusing on selling tickets, organising the catering and sorting out the logistics for your event, it’s easy to forget that you’re (presumably) trying to deliver an event that makes your attendees feel happy, energised and inspired. The curation of your event – the careful consideration of running order, transitions from one session into another, the space around and between the sessions, and how you want your event to feel is so important to its success.
In this talk, Shaun will present some good thinking on curating events, and particularly conferences where there can be multiple tracks, themes, and of course many speakers. He’ll discuss some different format options, scheduling and thinking about the flow of your event, and he’ll provide some insights based on his experience to help you deliver an event that ‘feels right’.
Shaun Gomm • Sigma
Shaun is the Commercial Director at digital UX consultancy, Sigma. Although he focuses mostly on Sigma’s sales and marketing strategy now, his background is all in practice, having worked as an IA, BA, information designer, writer, project manager and consultant at various points in his 20 year career in digital.
Over the last 7 years Shaun has organised, spoken at and hosted a bunch of events, from master classes and meetups to conferences and product launches. He has been responsible for organising and hosting Sigma’s annual gathering of digital movers and shakers, Camp Digital, from its inception 6 years ago as a modest gathering of friends and partners to an internationally renowned, multi-stream conference in Manchester for 500 lovely folks from every walk of digital life.
He’s felt the pain of last minute speaker drop-outs, worried about ticket sales as the big day looms, managed demanding sponsors, and experienced the elation (and relief) of closing an event that has gone better than anyone could have imagined. It’s hard work, but when it all comes together it’s a beautiful thing.